We first introduced you to SONIC Tools last year around this time. SONIC had recently been named the official tool supplier to IMSA and we featured one of their torque wrenches on our 2015 Holiday Gift Guide. A few months later, SONIC came back to us and asked if there were any additions to their catalog we thought Porsche owners need? We suggested a complete kit of 10mm sockets (there seem to be more 10mm uses on a Porsche than anything else). SONIC listened and and we've been hooked ever since. That's why we're excited about today's announcement that SONIC is expanding their relationship with Porsche in an official manner. As of today, SONIC Tools will partner with Porsche Cars Canada to fulfill organized hand tool, toolbox and storage needs for all 16 Porsche facilities and hundreds of technicians throughout Canada.
“We at SONIC are excited about our partnership with Porsche Cars Canada,” said SONIC Tools Chief Marketing Officer Colby McConnell. “This continues to build upon our philosophy as a company to work with OEM’s, dealership groups and individual dealers directly to help reduce overall costs for each technician, as well as the overhead for the individual dealership.”
Since its emergence into Canada in 2008, Porsche has thrived, with year over year success becoming the norm. In July of 2016, Porsche Cars Canada sold 738 units, the best July in PCC’s history.
SONIC Tools hopes to integrate its professional-grade hand tools and organization-minded solutions with PCC’s determined directors and technicians, creating an environment of unmatched efficiency throughout the country.
“We had knowledge of SONIC and their dedication to creating efficient solutions when we approached them at SEMA shortly after their launch in North America,” said Paul Oliverio, Porsche Cars Canada Ltd. Technical Support Specialist. “We had great first discussions and our partnership developed and grew from there. Today, we are proud to have SONIC on board as an official supplier to all our 16 dealerships in Canada."
SONIC Tools will supply all PCC dealerships and shops with hand tools and tool storage, allowing for individual purchasing through custom Porsche Cars Canada accounts at .
This isn't the first Porsche specific partnership for SONIC Tools. SONIC is also proud partners with C.J. Wilson Racing,Core Autosport and Cobb Tuning