Earlier today, Porsche CEO Oliver Blume made the announcement that the production version of company's all-electric sports sedan concept now be known as the the Taycan. During Porsche's 70th anniversary celebration, Blume continued by explaining that the name is meant to invoke a "lively, young horse" in what appears to be a rough Uzbek translation. This is intended to be a play on the German sports car manufacturer's black dancing horse motif in the famed crest. Until today the car was known simply as the "Mission E", but as the car nears production in 2019, the company has given it a proper production name. It fits with Porsche's current trend of nonsensical word names. Frankly, as long as the 911 stays 911, they can name any other model whatever they want.
Porsche Taycan by the Numbers
Porsche has indicated that it is planning on a doubling of its investment in battery-powered hybrid and full EV cars, a total investment of over 6 billion euros by the time 2022 arrives. This is all part of Porsche's plan to build BEVs into a huge section of its offerings, claiming at least a quarter of the company's sales could be electric by 2025. For that to happen, the Taycan will need to be a serious sales success. Especially if Porsche's annual sales continue to grow at its current breakneck pace.
Porsche Has Come and Taycan All My Money
I'm sure the name will be polarizing, but at least we can play with it... What do you think of their choice?
With just under 700 horsepower available, and an expected range of about 300 miles, this could be the mainstream EV that customers have been begging for. With Porsche interior quality, attention to exterior panel gap details, and a serious dealer network, the Taycan could be the car to take down the Tesla Model S on its own turf. Porsche claims they aren't benchmarking the car against the California-built EV sedan, but they would be foolish not to.
to officially name the Mission E the when it launches next year, says CEO Blume. The Asian name translates roughly to “lively horse”.
— Christiaan Hetzner (@christiaanhtznr)